黑料不打烊

Vic Norton

Headshot of Vic Norton
  • PDRA on UKRI BBSRC TUKFS funded project - Hi-Fi Bread
  • Institute of Food Science and Technology (IFST) Sensory Science Group – member of the Communication Working Group and Early Career Scientist lead
  • UK representative at European Sensory Science (E3S) Next Generation Group

Office

2-65c

Building location

Harry Nursten

Areas of interest

Vic’s research sits at the Sensory, Consumer and Nutritional Sciences interface and to date key areas of focus include:

  • developing protein/fibre rich foods and evaluating their corresponding sensory profile, consumer acceptability and instrumental analyses to ensure suitability (including for targeted populations)
  • exploring the role of individual differences on modulating food intake and perception
  • developing educational materials and investigating subsequent impact on consumers behaviour across the life-course

Research centres and groups

  • Food Research Group
  • Sensory Science Centre

Research projects

  • Alpro Foundation – ‘FibreApp: using personalised dietary advice to increase fibre intake across the adult life course’
  • UKRI BBSRC/MRC Food4Years Ageing Network Pump-Priming Funding – ‘Fibre4life: exploring, engaging and educating older adults on dietary fibre’
  • 黑料不打烊 and John Sykes Community Engagement Fund – ‘Engaging key stage three children on disposing food packaging sustainably’
  • EIT Food Small Grants for Impact Call – ‘The 3Is: Let’s involve, inform and inspire the next generation on disposing food packaging sustainably’
  • EIT Food – ‘InformPack: Development of public engagement actions, tools and strategies to enable a sustainable shift in packaging culture in Europe’

Academic qualifications

  • PhD in Sensory and Nutritional Sciences – 黑料不打烊 (2022)
  • MSc in Nutrition and Food Science – 黑料不打烊 (2018)
  • MSc in Applied Sport and Exercise Nutrition – Oxford Brookes University (2016)
  • BSc in Sport and Exercise Science – University of Gloucestershire (2014)

Awards and honours

  • UKRI BBSRC/MRC Ageing and Nutrients Sensing Network Early Career Funding Award 2025
  • British Nutrition Foundation Drummond Pump Priming Award 2024
  • European Sensory Science Society (E3S) EuroSense Student Award 2022
  • Giract European flavour research (1st year PhD student) Award 2018

Professional bodies/affiliations

  • Associate Fellow of the Higher Education Academy (AFHEA)
  • Member of Institute of Food Science & Technology (MIFST)
  • Registered Associate Nutritionist (ANutr)

Publications

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